Multiply IT manages a portfolio of internally-built software products and works with small and mid-sized companies as a product development partner.

Fred Beer - President
Fred is a Partner at ITX Corp. ITX is a strategic technology firm that combines business and IT expertise to design, develop, deploy and maintain technology solutions. Fred is the President of Multiply IT, ITX’s product development group.

Fred is a certified facilitator through the Creative Problem Solving Institute and has lead strategic sessions for companies such as Wegmans Food Markets, Bausch and Lomb, Frontier and Russell Investment Group. He has a deep knowledge of product development and marketing and the unique ability to match these two skills to provide a product that can be effectively marketed and sold.

You can read more of Fred’s thoughts on business and growth on his personal site blog.fredbeer.com.

In addition, Fred has a long and successful history as a ground-breaking business leader. In 1995 Fred co-founded Auragen, a Web site design and development company, and was CEO of the organization until August 2006. Auragen developed into Rochester's premier Web development company working with clients such as Eastman Kodak, Wegmans Food Markets and M&T Bank. In 2001 Auragen was recognized as #193 in the top two hundred of the Inc 500 list and was awarded as a top Rochester 100 company twice. In 2007 Auragen merged with Catalyst Direct.

Fred has guest lectured at the University of Rochester Simon Graduate School of Business and he serves on the board of directors of Junior Achievement of Rochester, New York Area, Inc. In 2006, Fred was accepted to attend the EO/MIT Entrepreneurial Masters Program, a three year executive education program involving sixty entrepreneurs from around the world, a program co-sponsored by the Entrepreneurs’ Organization, Inc., and the MIT Enterprise Forum. Fred is also an active member of the local chapter of the Entrepreneurs’ Organization having served as President among other leadership positions.

He lives in Perinton, NY with his wife Cathy, their daughter Caroline and their son Connor.